[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.konvi.cz\/vyber-je-siroky-staci-si-jenom-zvolit-to-prave-orechove-presne-pro-vas\/#Article","mainEntityOfPage":"https:\/\/www.konvi.cz\/vyber-je-siroky-staci-si-jenom-zvolit-to-prave-orechove-presne-pro-vas\/","headline":"V\u00fdb\u011br je \u0161irok\u00fd, sta\u010d\u00ed si jenom zvolit to prav\u00e9 o\u0159echov\u00e9 p\u0159esn\u011b pro v\u00e1s","name":"V\u00fdb\u011br je \u0161irok\u00fd, sta\u010d\u00ed si jenom zvolit to prav\u00e9 o\u0159echov\u00e9 p\u0159esn\u011b pro v\u00e1s","description":"Minul\u00fd re\u017eim m\u011bl jist\u00e9 kouzlo v\u00a0tom, \u017ee a\u0165 jste cht\u011bli cokoliv, v\u017edycky jste se museli spokojit jenom s\u00a0t\u00edm, co bylo. A\u0165 u\u017e se jedn\u00e1 o toaletn\u00ed pap\u00edr nebo cokoliv jin\u00e9ho, v\u017edycky byl 1 druh. A i to bylo nedostatkov\u00e9 zbo\u017e\u00ed, proto\u017ee v\u0161ichni v\u00edme, \u017ee sic se plnily p\u011btiletky na 110 %, v\u017edycky se n\u011bjak\u00fdm nedopat\u0159en\u00edm&hellip;<p class=\"read-more\"><a class=\"readmore-btn\" href=\"https:\/\/www.konvi.cz\/vyber-je-siroky-staci-si-jenom-zvolit-to-prave-orechove-presne-pro-vas\/\">Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>","datePublished":"2018-09-26","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.konvi.cz\/author\/#Person","name":"","url":"https:\/\/www.konvi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"konvi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.konvi.cz\/wp-content\/uploads\/img_a324346_w2563_t1536136722.jpg","url":"https:\/\/www.konvi.cz\/wp-content\/uploads\/img_a324346_w2563_t1536136722.jpg","height":0,"width":0},"url":"https:\/\/www.konvi.cz\/vyber-je-siroky-staci-si-jenom-zvolit-to-prave-orechove-presne-pro-vas\/","about":["Pen\u00edze"],"wordCount":431,"articleBody":"Minul\u00fd re\u017eim m\u011bl jist\u00e9 kouzlo v\u00a0tom, \u017ee a\u0165 jste cht\u011bli cokoliv, v\u017edycky jste se museli spokojit jenom s\u00a0t\u00edm, co bylo. A\u0165 u\u017e se jedn\u00e1 o toaletn\u00ed pap\u00edr nebo cokoliv jin\u00e9ho, v\u017edycky byl 1 druh. A i to bylo nedostatkov\u00e9 zbo\u017e\u00ed, proto\u017ee v\u0161ichni v\u00edme, \u017ee sic se plnily p\u011btiletky na 110 %, v\u017edycky se n\u011bjak\u00fdm nedopat\u0159en\u00edm nedostala spousta zbo\u017e\u00ed na reg\u00e1ly. Socialismus byl v\u00a0t\u00e9to omezen\u00e9 volb\u011b jakousi z\u00e1rukou jistoty \u2013 nev\u011bd\u011bli jste, kdy to bude, ale v\u011bd\u011bli jste, co to bude. A o tom se dnes chceme bavit.&#13;Dnes v\u00edte, \u017ee je v\u0161echno a \u017ee je toho hodn\u011b. Hlavn\u011b star\u0161\u00ed generace je tak zmaten\u00e1 mezi v\u0161emi t\u011bmi nejr\u016fzn\u011bj\u0161\u00edmi n\u00e1zvy produkt\u016f a r\u016fzn\u00fdmi typy a druhy, \u017ee si \u010dasto neum\u00ed vybrat. A tady ta naprost\u00e1 p\u0159epln\u011bnost v\u00fdrobky a slu\u017ebami zp\u016fsobuje u spot\u0159ebitele naprost\u00fd maglajz v\u00a0hlav\u011b. Nev\u00ed, co p\u0159esn\u011b by si m\u011bl vybrat, co si m\u00e1 zvolit, co je to nejlep\u0161\u00ed, co je pro N\u011aJ to nejlep\u0161\u00ed. Kter\u00e1 zna\u010dka je dobr\u00e1 a kter\u00e1 zase ne. Je toho prost\u011b hodn\u011b. I pro \u010dlov\u011bka, kter\u00fd u\u017e v\u00a0demokracii a neomezen\u00e9m v\u00fdb\u011bru \u017eije cel\u00fd sv\u016fj \u017eivot, je ob\u010das velmi slo\u017eit\u00e9 vybrat si to spr\u00e1vn\u00e9 \u2013 p\u0159esn\u011b proto oce\u0148ujeme, pokud nap\u0159\u00edklad v\u00a0restauraci maj\u00ed jenom mal\u00fd v\u00fdb\u011br j\u00eddel. L\u00e9pe se n\u00e1m vyb\u00edr\u00e1, ne\u017e kdy\u017e maj\u00ed n\u011bkolik str\u00e1nek j\u00eddeln\u00ed\u010dku a v\u0161echno to vypad\u00e1 l\u00e1kav\u011b.&#13;\tV\u0161echno je to o reklam\u011b a jej\u00ed p\u0159esv\u011bd\u010divosti&#13;&#13;\tV\u011bt\u0161ina produkt\u016f m\u00e1 podobn\u00e9 nebo i identick\u00e9 slo\u017een\u00ed, jenom vystupuj\u00ed pod jin\u00fdmi zna\u010dkami. Zde pot\u00e9 nab\u00edh\u00e1 reklama a marketing, kter\u00fd tla\u010d\u00ed na z\u00e1kazn\u00edka do jednoho nebo do druh\u00e9ho sm\u011bru. Pr\u00e1v\u011b p\u0159esv\u011bd\u010divost reklamy je t\u00edm rozhoduj\u00edc\u00edm faktorem, kter\u00fd ur\u010duje volbu z\u00e1kazn\u00edka. M\u016f\u017eete m\u00edt sebelep\u0161\u00ed produkt, ale pokud jej nepodpo\u0159\u00edte odpov\u00eddaj\u00edc\u00ed reklamou, tak se m\u016f\u017eete rozlou\u010dit s v\u00fdd\u011blkem, proto\u017ee v\u00e1s p\u0159ev\u00e1lcuj\u00ed jin\u00e9 firmy s\u00a0daleko lep\u0161\u00edm marketingem. Tady se ukazuje jedno ze selh\u00e1n\u00ed trhu. Spot\u0159ebitel podl\u00e9h\u00e1 reklam\u011b, tedy n\u011b\u010demu, co nem\u00e1 s\u00a0v\u00fdrobkem nic spole\u010dn\u00e9ho. \u010casto ani zbo\u017e\u00ed nen\u00ed takov\u00e9, jak je vyobrazov\u00e1no v\u00a0reklam\u011b.&#13;                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00fdb\u011br je \u0161irok\u00fd, sta\u010d\u00ed si jenom zvolit to prav\u00e9 o\u0159echov\u00e9 p\u0159esn\u011b pro v\u00e1s","item":"https:\/\/www.konvi.cz\/vyber-je-siroky-staci-si-jenom-zvolit-to-prave-orechove-presne-pro-vas\/#breadcrumbitem"}]}]