[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.konvi.cz\/sleva-zadarmo\/#Article","mainEntityOfPage":"https:\/\/www.konvi.cz\/sleva-zadarmo\/","headline":"Sleva zadarmo","name":"Sleva zadarmo","description":"Asi nejb\u011b\u017en\u011bj\u0161\u00edm f\u00edglem je nast\u0159elen\u00ed ceny t\u011bsn\u011b p\u0159edt\u00edm, ne\u017e se na ni nalep\u00ed ona magick\u00e1 cedulka \u201eSLEVA\u201c. Klasicky p\u0159ed V\u00e1noci chceme v\u0161em ud\u011blat radost, a \u010dasto se tak st\u00e1v\u00e1, \u017ee zapomeneme v\u00a0tom v\u0161em nad\u0161en\u00ed kouknout na cenovku. Prodejci to v\u011bd\u00ed, a bezskrupul\u00f3zn\u011b nast\u0159eluj\u00ed ceny klidn\u011b i o \u010dtvrtinu. Jakmile v\u00e1no\u010dn\u00ed \u0161\u00edlenstv\u00ed pomine, tak zase ud\u011blaj\u00ed&hellip;<p class=\"read-more\"><a class=\"readmore-btn\" href=\"https:\/\/www.konvi.cz\/sleva-zadarmo\/\">Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>","datePublished":"2023-05-05","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.konvi.cz\/author\/#Person","name":"","url":"https:\/\/www.konvi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"konvi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.konvi.cz\/wp-content\/uploads\/img_a316546_w2256_t1527533481.jpg","url":"https:\/\/www.konvi.cz\/wp-content\/uploads\/img_a316546_w2256_t1527533481.jpg","height":0,"width":0},"url":"https:\/\/www.konvi.cz\/sleva-zadarmo\/","wordCount":416,"articleBody":"Asi nejb\u011b\u017en\u011bj\u0161\u00edm f\u00edglem je nast\u0159elen\u00ed ceny t\u011bsn\u011b p\u0159edt\u00edm, ne\u017e se na ni nalep\u00ed ona magick\u00e1 cedulka \u201eSLEVA\u201c. Klasicky p\u0159ed V\u00e1noci chceme v\u0161em ud\u011blat radost, a \u010dasto se tak st\u00e1v\u00e1, \u017ee zapomeneme v\u00a0tom v\u0161em nad\u0161en\u00ed kouknout na cenovku. Prodejci to v\u011bd\u00ed, a bezskrupul\u00f3zn\u011b nast\u0159eluj\u00ed ceny klidn\u011b i o \u010dtvrtinu. Jakmile v\u00e1no\u010dn\u00ed \u0161\u00edlenstv\u00ed pomine, tak zase ud\u011blaj\u00ed akci \u201eSLEVA DVACET P\u011aT PROCENT\u201c. Jsou na stejn\u00e9 cen\u011b, na jak\u00e9 byli na za\u010d\u00e1tku, ale z\u00e1kazn\u00edk m\u00e1 radost, jak\u017ee to hezky u\u0161et\u0159il. Jak se proti tomu ale br\u00e1nit? Jednodu\u0161e, nenakupujme bez rozmyslu. Dneska u\u017e m\u00e1me v\u0161ichni internet v\u00a0mobilu, a nen\u00ed naprosto \u017e\u00e1dn\u00fd probl\u00e9m si zkontrolovat, za kolik se podobn\u00e9 zbo\u017e\u00ed prod\u00e1v\u00e1 u konkurence nebo p\u0159\u00edmo na netu. Pokud maj\u00ed jinde levn\u011bji, b\u011b\u017ete tam.\u00a0Dal\u0161\u00edm popul\u00e1rn\u00edm trikem je dva za cenu jednoho nebo n\u011bco podobn\u00e9ho u zbo\u017e\u00ed, kter\u00e9 se \u0161patn\u011b prod\u00e1v\u00e1. Zat\u00edmco p\u016fvodn\u011b o ten produkt nebyl z\u00e1jem, sta\u010d\u00ed d\u00e1t z\u00e1kazn\u00edkovi dojem, \u017ee m\u016f\u017ee na obchod\u011b n\u011bjak vyd\u011blat, a z\u00e1jem vyst\u0159el\u00ed do raketov\u00fdch v\u00fd\u0161in. V\u00fdrobci sami n\u011bkdy pou\u017e\u00edvaj\u00ed podobn\u00fd trik, hlavn\u011b u d\u011bti, kdy\u017e ke sv\u00fdm produkt\u016fm p\u0159ibaluj\u00ed nejr\u016fzn\u011bj\u0161\u00ed hra\u010dky a dal\u0161\u00ed nesmysly. Na podobn\u00e9m principu funguje i dal\u0161\u00ed strategie obchodn\u00edk\u016f: \u010dasov\u011b omezen\u00e9 slevy a kupony. Jist\u011b i vy u\u017e jste n\u011bkde zaslechli \u201eJEN DO NED\u011aLE\u201c nebo \u201eDO VYPROD\u00c1N\u00cd Z\u00c1SOB\u201c, a na poli\u010dce posledn\u00edch p\u00e1r kousk\u016f. Je snadn\u00e9 podlehnout dojmu, \u017ee je to te\u010f nebo nikdy. P\u0159itom ve skladu v\u011bt\u0161inou zb\u00fdvaj\u00ed cel\u00e9 palety \u0161patn\u011b se prod\u00e1vaj\u00edc\u00edch produkt\u016f.\u00a0Posledn\u00ed trik nen\u00ed ani tak moc trik jako sp\u00ed\u0161 obchodn\u00ed strategie. V\u00a0dob\u011b rozvoj\u016f soci\u00e1ln\u00edch s\u00edt\u00ed toti\u017e prodejny st\u00e1le \u010dast\u011bji zapojuj\u00ed do hry takzvan\u00e9 influencery, tedy lidi, kte\u0159\u00ed jsou popul\u00e1rn\u00ed na webov\u00fdch platform\u00e1ch, zejm\u00e9na na Instagramu. Sta\u010d\u00ed s\u00a0nimi uzav\u0159\u00edt dohodu, \u017ee po zad\u00e1n\u00ed ur\u010dit\u00e9ho k\u00f3du na e-shopu dostanou jejich sleduj\u00edc\u00ed slevu na n\u00e1kup nebo d\u00e1rek, a pak jen sledovat, jak se objedn\u00e1vky hrnou. Prost\u011b, kdy\u017e to m\u00e1 holka, kterou sleduje deset tis\u00edc lid\u00ed, tak j\u00e1 mus\u00edm taky, ne?\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sleva zadarmo","item":"https:\/\/www.konvi.cz\/sleva-zadarmo\/#breadcrumbitem"}]}]